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SECS
The Headline That Catches Your Audiences Attention
This is a quick introduction. Use this section to introduce the problem you are solving.
I.E. "If you are struggling to.... you've come to the right place."
Call To Action
The Problem
Start off with the problem you are solving. What is your target feeling with this problem? What are their woes? Really get passionate with it!
These sections can be quite long, and the goal is to get the person going. Use images to the right and left to further your message. The primary goal is copy, and secondary, the image should accompany what you are saying.
Use this section to shed light on their problem. How is this affecting their lives in a deeper sense? Frame yourself as an expert on this topic and give some educational value with information they probably don't know.Â
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Book a CallThe Problem as a Summary
Use this as a big quote to sum up your problem above. If someone is just skimming the page, they will stop to read titles and big quotes.
The Possible Future
This is the section where you get your audience to try to imagine the possible future after they have transformed because of your product.
Imagine having [desired result]... without the [a few things they want to avoid].
[List out tangible examples of what their life/business will look like after they implement what you teach].
Call To Action
If you want to learn how to [desired result], I have something for you...
Introducing [Course Name]
[Your Course Sub-Headline]
Testimonial Highlight
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Testimonial Highlight
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque.
Here’s what you get inside of [Course Name]...
[Break down each module/lesson inside of your offer with bullet points that summarize what they’re going to learn]
Module 1: First Lesson Title
Module 2: Second Lesson Title
Module 3: Third Lesson Title
Module 4: Fourth Lesson Title
Bullets sounding a little boring? Follow up each feature with a “so that” statement and the reason why they should care about that particular feature. Ex: Learn how to create a brand style guide for your offer so that your die hard fans immediately recognize your offer.
What makes [Course Name] different?
This section is where we’re going to break down what makes our offer different and unique compared to what’s already out there and what your ideal customers have already tried. Even better if you can SHOW them how your offer is different by giving them a peak into the program.Â
Tell them what makes your offer unique and (optionally) show them the difference.
1.
Topic #1
What are the top 3 things that they will learn that will affect them for the rest of their life? Why is this product worth the money?
2.
Topic #2
What are the top 3 things that they will learn that will affect them for the rest of their life? Why is this product worth the money?
3.
Topic #3
What are the top 3 things that they will learn that will affect them for the rest of their life? Why is this product worth the money?
Are you ready to [desired result]?
Now the big reveal...How much is this going to cost me? Use the section below to talk about different ways they can pay for this product. We recommend giving a monthly option, pay in full, or payment plan.
Basic
$29
Top features
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Advanced
$49
Most Popular
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Professional
$99
Top features
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Hi I'm Ginger
Use this section to introduce yourself and explain to them why they should trust you. Are you an expert? Leader? Why you?Â
Book a CallYou have questions, I have answers
Now it’s time to take those objections and obstacles your readers are currently thinking in their head and debunk them with solid answers that move them over the fence. List out commonly asked questions (or questions you think people should be asking before they join) and give solid answers that aim to inform... not convince.
Your Accordion Heading Goes Here
Your Accordion Heading Goes Here
Your Accordion Heading Goes Here
Your Accordion Heading Goes Here
This program is for you, if...
For the body copy, you can either focus on who this off IS a good fit for. Or you can do a side-by-side comparison on who it’s for and not for.
Call To Action
Testimonial Highlight
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque.
Highlighted Quote
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque.
Highlighted Quote
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque.
Highlighted Quote
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque.
Testimonial Highlight
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque.
Enroll in [Course Name] Today
It’s time to summarize the page and wrap everything up with one final call-to-action. This can be a smaller version of the investment section.
Basic
$29
Top features
- Excepteur sint (value of)
- Excepteur sint occaecat velit
- Excepteur sint occaecat velit
- Excepteur sint occaecat velit
- Excepteur sint occaecat velit
Advanced
$49
Most Popular
- Excepteur sint occaecat velit
- Excepteur sint occaecat velit
- Excepteur sint occaecat velit
- Excepteur sint occaecat velit
- Excepteur sint occaecat velit
Professional
$99
Top features
- Excepteur sint occaecat velit
- Excepteur sint occaecat velit
- Excepteur sint occaecat velit
- Excepteur sint occaecat velit
- Excepteur sint occaecat velit