<Achieve most desirable outcome in a specific time frame>Â WITHOUT <their biggest pain point>
Your Opening Headline is the most critical section on your sales page. This section sets the stage for the rest of your sales page and if you don’t nail this, you risk the chance of losing your reader altogether.
Example:
Are you ready to write amazing sales page copy WITHOUT wondering"Is this going to sell?"
Get StartedYou know you should <X>... but you have no clue where to begin.
This section is where we want to point out our ideal customer’s biggest problem and pain points. You want to call out their frustration and then dig into why this is holding them back and/or hurting them. You’re taking your readers on a bit of an emotional rollercoaster here by bringing up all the inner demons they have that are holding them back from achieving the results they want and in the next section, we’ll bring them up again by giving them hope that they can do it.Â
Example:
You know you need a sales page ... but you have no clue where to begin.
You have the perfect product and the perfect business idea, but now you need to actually make a sales page and sell it.
You may be saying to yourself:
Where do I even start with a sales page? How do I explain to my audience the value of my product? Am I even formatting the page in a way that would make even the best marketer proud?
And creative block? Forget it! I don't even have the time!
How would your <life/business/etc> be different if you could:
Paint a picture of where their life/business COULD BE after they have worked with you through your offer. Bullet points work here, but keep them short, sweet and to the point.
How would your business be different if you could:Â
✔ Consistently pump out sales pages that actually convert visitors into customersÂ
✔ Never have creative block again when writing your sales page
✔ Be confident that you included all the information to convince a user to purchase your productÂ
Introducing
<Course Name>
<course subhead that shares your offer’s big promise/result>
Example:
Introducing, Confident Copy
The only copy prompts you need to write sales pages that actually sell
<course name> is the first of its kind that not only teaches you <x> but also <y>.
In this section, you’re going to share what makes your offer different from every other offer similar to yours. This is where you share your offer’s unique selling points and the key differentiating factors that set you apart from your competitors.
Example:
Confident Copy is the first of its kind that not only teaches you toÂ
By the end of this program, you’ll be able to:
In this section, you’re going to share the specific results your customer will see because of your offer. What will they be able to do, learn or achieve in order to help them reach their desired solution? When writing this section, it’s important to include why that result is important. My favorite way to do that is with a “so that” statement. Use action words to demonstrate what results they’ll achieve. Create, Grow, Stop,
Example:
By the end of this program, you'll be able to:
Write high-converting sales page copy
And convert more of your traffic into customers.
Â
Â
Amazing Feature
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Amazing Feature
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Amazing Feature
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Here’s what’s inside:
In this section, you’re going to break down what’s included inside your offer. This is where we’re digging into the details.
Module 1:
Title Goes Here
In this section, you will learn how to....Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque.
Module 2:
Title Goes Here
In this section, you will learn how to....Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque.
Module 3:
Title Goes Here
In this section, you will learn how to....Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque.
Module 4:
Title Goes Here
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Â
Hey, I’m <your name>
This section is all about you. This is where you spill the beans on all things you and why you’re qualified to teach them! Tell them about your background, your experience, and why you created this program. And definitely include a photo of you in this section.
<course name> is PERFECT for you if...
The “Is This For You?” section is all about helping your reader decide whether or not your course is a good fit for them or not. The best approach to this section is to come from a genuine place of caring for their time and money and helping them make the best decision for them. This is not about trying to convince them. It’s about helping them make an empowered decision.
Here’s why you need to get inside <course name> today...
This is where you’ll seal the deal. Remind them WHY they need this course and why they need it NOW. Remind them what their life/business will look like after they get done working with you.
Frequently Asked QuestionsÂ
What other <course name> students have asked...
 To come up with questions for your FAQ section, write down all of the BIGGEST objections that readers might have to buying your offer and then your answer should guide them to overcoming that objection.